Aithyra's identity also extends to photography. It aims to reflect a clean, precise, and technical aesthetic with subtle details, low-contrast lighting and subdued colors. Aithyra's photography style is divided in three categories:

Life

Science

Computational

Please note: The images shown in Aithyra's guidelines are for reference purposes only.

Life

For Aithyra, we choose a photography style that captures humans in a neutral tone, focusing on cut-outs and details that render them almost abstract and unrecognizable, bathed in soft, warm hues.

Science

For the science aspect of Aithyra, we also use a photography style that explores the pure, detailed world of petri dishes and other lab, microscopy imagery and textures. In this photography style soft textures meet striking light contrasts, highlighting those almost abstract organic shapes.

Computational

And finaly, to represent AI, we choose to also show a more computational photography style that emphasizes technical precision, capturing pure, clean details with low contrast lighting.

Company portraits

These photographs are selected to inspire Aithyra's company portraits. These portraits feature colored backgrounds with subtle color reflections, linking back to the identity.