A distinct teal is Aithyra's primary color, used for the brand's recognizability. To complement this primary color, a set of supporting vibrant and pastel tones is available. These colors add warmth and a human touch, enhancing the visual identity where needed.

Color

The primary palette consists of the Aithyra teal, Aithyra dark blue and Aithyra grey. This primary palette is supported by a white, a black and two grey tints. Aithyra's color palette is completed by a secondary set of colors. The secondary color palette consists of four vibrant colors and, for each, a tone-down version.

Below, we show the complete color palette. When hovering over a color, its color codes will be visible. The color swatches can be downloaded on the bottom of this page.

Primary colors

#0a6478

Aithyra teal
#0a6478
RGB 10 100 120
CMYK 90 50 40 15
Pantone 7468 U

#c8c8c8

Aithyra grey
#c8c8c8
RGB 200 200 200
CMYK 0 0 0 22
Pantone 434 U

#052323

Aithyra dark green
#052323
RGB 5 35 35
CMYK 80 60 65 70
Pantone Black 3 U

Supporting tints

#ffffff

White
#ffffff
RGB 255 255 255

#f6f6f6

Light grey
#f6f6f6
RGB 246 246 246
CMYK 0 0 0 5
Pantone 649 U

#505050

Dark grey
#505050
RGB 80 80 80
CMYK 65 60 50 35
Pantone 7540 U

#1e1e1e

Black
#1e1e1e
RGB 30 30 30
CMYK 0 0 0 100
Pantone Black 1 U

Secondary colors

#ffff00

Yellow
#ffff00
RGB 255 255 0
CMYK 10 0 100 0
Pantone Yellow U

#05780f

Green
#05780f
RGB 5 120 15
CMYK 95 0 85 55
Pantone 2259 U

#ff416e

Pink
#ff416e
RGB 255 65 110
CMYK 0 85 35 0
Pantone 213 U

#ff2300

Red
#ff2300
RGB 255 35 0
CMYK 0 95 100 0
Pantone 2035 U

#ffff64

Light yellow
#ffff64
RGB 255 255 100
CMYK 10 0 70 0
Pantone 100 U

#37be55

Light green
#37be55
RGB 55 190 85
CMYK 70 0 90 0
Pantone 2256 U

#ff91aa

Light pink
#ff91aa
RGB 255 145 170
CMYK 0 55 10 0
Pantone 0521U

#ff9114

Orange
#ff9114
RGB 255 145 20
CMYK 0 40 90 0
Pantone 123 U

Use of color

While Aithyra doesn't exclusively use the Aithyra teal, this color serves as the primary identifier. All corporate materials, such as business cards, social icons, and similar items, prominently feature this color.

For marketing materials, the color palette is more flexible. However, when creating a series of items, at least one should incorporate the Aithyra teal to maintain brand consistency.

For a definition of color usage, the rule is that 50% consists of Aithyra teal, Aithyra dark green and Aithyra grey. Next to that, 30% consists of the supporting tints and the final 20% consists of the secondary colors.

Gradients

Although the colors can be used a solid colors, their main use is within a gradient. In the visual identity, we have five main gradients each created with a primary or secondary color.

Gradients types

Aithyra's identity uses three different gradient style as backgrounds for applications. The choice of the gradient style is defined by the layouts made on top of it.

Radial: a centered layout is higlighted with the use a of radial gradient.
Linear: a more regular top to down layouts would require a calmer linear gradient.
Organic: more organic layouts, where a lot of elementaries are used, require a more customized, organic gradient to highlight them.

Radial

Linear

Organic

Gradient usage

Within a gradient, a selection can be made to be used on an application. Within a gradient, you can choose between a dark, middle and light variant.

Gradient motion

In motion, the gradient always follow and reacts to the elementaries.

Download Aithyra color swatchesZIP archive · 13.86 KB · April 22, 2025